This is How You Package an Online Release: Ski Beatz “24 Hour Karate School”

In my continued effort to share with you great things that have come from my favorite place I’ve never been, I present to you: Ski Beatz’ 24 Hour Karate School.

Ski Beatz has sort of emerged as the resident producer/engineer of DD172, and over the course of the past few months, has been compiling this project. Just a few hours ago, they released a snippet of the mixtape, but it’s not just a bunch of short tracks in an unlabeled .zip file; they did a visual mixtape preview video, as well as a very nicely mixed 15 minute audio file. Interwoven into the audio is a bunch of old kung-fu samples, and the same goes for the video: B-roll of kung-fu flicks.

The choice not to upload this video to Vimeo or YouTube (yet) is an interesting one, as it actually requires you to download the package itself. It is very refreshing to see other people as concerned with presenting a digital product as I am, and not just trying to revive physical CD packaging at a loss.

This is something Black Hoodie Rap takes very seriously and is a huge fan of: innovating with our new mediums.

Needless to say, Brandon and I can’t wait to get into DD172.

To download the preview for Ski Beatz’ 24 Hour Karate School, click here to go to the official site.


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